Behavior Analytics in Retail: Measure, Monitor and Predict Employee and Customer Activities to Optimize Store Operations and Profitably, and Enhance the Shopping Experience.

SKU: B0792S11KL Category: Tag:

Description

What is the value of a bricks-and-mortar store? As retailers move to a multichannel world where the winners must overcome the challenges of pricing transparency, personalized marketing, and supply chain controls, most sales still occur in the physical site. Behavior Analytics is the science of studying the behavior of people. Schedule to Demand is a subset of Behavior Analytics, a method that correlates between traffic, sales and labor data, in order to optimize the productivity of employees and position them where they matter most.

In Behavior Analytics for Retail, we will introduce the core metrics of Schedule to Demand; design the requirements for a Customer Service Model of the store, inside the store, and at the checkout; present technology options and accuracy requirements; and offer insights through case studies. Regardless of how the future will shape retail, the physical store will continue to exist, and thrive. We propose a framework for retailers, and others, on how to optimize store operations and profitability, and enhance the shopping experience by measuring, monitoring and predicting the behavior of employees and customers.

Additional information

Author

Ronny Max

Binding

Kindle Edition

EISBN

9781491806302

Format

Kindle eBook

Label

AuthorHouse

Languages
Manufacturer

AuthorHouse

NumberOfPages

212

ProductGroup

eBooks

ProductTypeName

ABIS_EBOOKS

PublicationDate

2013-09-26

Publisher

AuthorHouse

ReleaseDate

2013-09-26

Studio

AuthorHouse

Title

Behavior Analytics in Retail: Measure, Monitor and Predict Employee and Customer Activities to Optimize Store Operations and Profitably, and Enhance the Shopping Experience.